About

Definitely Mabe AB · org. nr 556836-0688 · Stockholm, Sweden

Definitely Mabe AB is the consulting vehicle of Mathias Bergqvist. It takes interim mandates in regulated and complex businesses — a transformation to drive, a platform decision to land, a portfolio to bring order to — and builds the software those mandates turn out to need.

Background

Mathias Bergqvist

Twenty-five years in technology, most of it in banking and market infrastructure. Started as a backend developer in C and Java on exchange systems at Nasdaq and Cinnober, consulting and then running a managed-services business unit at Heimore Group, and eleven years at SEB: product owner for the FX trading platform, manager of the CIO strategy team, acting CTO for the Markets division, and customer insight lead for large corporates and institutions. Since then, sustainability innovation at Mastercard, business design for an electric aviation manufacturer, and currently corporate FX, cross-border payments and ERP integration.

MSc in Computer Science from Umeå University; MBA in Innovation Management from the Stockholm School of Economics, including the Global Business Experience at Darden.

The useful part of that range is not its length. It is that the four things a crux sits between — what customers actually need, what the technology can carry, what the organisation can absorb, and what the regulator permits — have each been mine to answer at some point. Product owns the first, architecture the second, change management the third, risk the fourth. The crux is usually between them, and it is hard to see from inside any one of them.

Started programming at eight, on a VIC-20, in Commodore BASIC. Some of the range comes from never having entirely stopped.

Full professional history — linkedin.com/in/mathiasbergqvist

Code — github.com/mathiasb

Track record

Consulting engagements

Engagements led as a consultant, with Definitely Mabe AB as the contracting vehicle.

SEB · 2024–

Corporate FX, cross-border payments and ERP integration. Current engagement.

E-commerce · 2026–

Google Ads automation. Advertising across a catalogue of 1,962 compatibility-organised category pages. Current engagement — described here.

Katla Aero · 2023

Go-to-market strategy and Product-as-a-Service business model for a manufacturer of electric aviation drones, contributing to the company's strategic direction.

Mastercard · 2022–2023

Portfolio Lead, Sustainability Innovation Lab. Established the project portfolio, processes and ways of working for environmental sustainability innovation globally — building the structure from nothing, and engaging customers, partners and academia around it.

Client work is generally under NDA. Where an engagement is not named here, that is why — and it is the same discretion any current client gets.

Elsewhere

Contributor to Klimatkollen, an open platform for Swedish municipal climate data, and to langchaingo, where I added support for mistral-embed. Co-founder of a shoe brand built on handmade overshoes, which is where running an e-commerce catalogue stopped being theoretical. Eleven years coaching youth football at Täby FK.

Contact

The straightforward way to start is an email describing what is stuck: mathias@d-ma.be.